Car care should feel good
In the process, in the scent and in the result.
Foam Heroes · 2020 → today
The Foam Heroes story
Craft car care from Saint Petersburg. Scroll through it year by year.
2020
It started with a gift
We made limited New Year editions for 1car-market customers. And it took off.
2021
The Heroes arrived
Your reviews left us no choice — that's how Foam Heroes was born.
2022
We listened and built
We listened and built, then rebuilt. And the limited editions became a tradition.
2023
First best sellers
Lots of new products, lots of experiments — and the first real best sellers.
2024
We grew. A lot
Growth several times over, mistakes and a rebuild. For the first time — no New Year's limited edition.
2025
Building our own
We started building our own car care chemicals plant.
→
More to come
We're writing 2026 right now. New products and the next level of FH.
What we change in this category
Between two extremes
Car care split into two camps a long time ago. On one side, faceless mass-market products with no story. On the other, a professional category that talks to you as if you already know everything.
Foam Heroes came out of the gap between them: care that is easy to understand and easy to enjoy, with the performance and quality enthusiasts respect.
Almost all of it is DIY
No overload, no feeling that this is not for you.
Looks matter as much as results
How it looks, how it smells, how it feels.
For the car and for yourself
Care is a way of paying attention to what matters.
A current cultural code
Detailing and lifestyle without the dated packaging.
No fake expertise
Straight talk and real results.
Who we are
A brand about enjoying car care
Foam Heroes is a car care brand from Saint Petersburg that turns looking after your car from a chore into a ritual you enjoy.
We make the products we use ourselves: effective, gentle on surfaces, and scented well enough to make you want to do it again.
214products in the lineup
53signature scents
124partners across Russia and the CIS
100%brewed in Saint Petersburg
Why people come back
Try it once and you reorder
Products that actually work. Scents that make you open the bottle one more time. Instructions that make sense the first time you read them. That is why both first-timers and long-time detailers keep coming back to Foam Heroes.
